Podcast: Tiffany Johnson on Reaching Black Gun Owners, and a New Gun Sales Trend Emerges

This episode, I talk to Rangemaster’s Tiffany Johnson about her new effort to train instructors in being more approachable for minority customers. Tiffany is a lawyer and legal researcher who took up an interest in firearms after her best friend was murdered. In recent years, she has dedicated much of her time to training others in self-defense tactics and educating instructors on how to better appeal to gun owners outside the demographic they’ve traditionally dealt with.

We get into how the gun industry has adjusted to the influx of black gun owners over the past year and what more can be done. Tiffany provides a unique point of view that left me better informed, and I think a lot of people will find value in it too.

I also cover the first-of-its-kind ruling holding the government liable for the Air Force’s failure to share the Sutherland Springs shooter with the FBI, which allowed him to buy his guns. And I dive into the emerging trend that gives us insight into how gun sales are likely to go for the rest of 2021.

The episode will go live on all popular podcasting services Monday. Members can listen to the full episode early or download it here.

Or you can watch the video podcast below:

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Created by potrace 1.16, written by Peter Selinger 2001-2019

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Created by potrace 1.16, written by Peter Selinger 2001-2019

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Stephen M Babbitt
Stephen M Babbitt
3 months ago

your interview with Tiffany Johnson is so refreshing and down to earth. As a retired salesperson, I have learned greeting the customer is the most important aspect to relationship building as the major steps to making the sale. She brought out the basics, something all of us at times fail to achieve. Thank you Steve for your insightful reporting. I am so glad I am a Reload Member.

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